5 Things Patients Look For In A Chiropractor
By Steve Wiseth | 4/12/21
Have you ever wondered what your patients are thinking when they walk in the door?
Do they like you or not?
What's going on behind those eyes of theirs?
If you just do some of your own research by interviewing patients and ask them why they came to you versus someone else, you'll probably uncover that most people think alike when making decisions.
Many people are curious what to expect when they visit a chiropractor for the first time.
These are some of the top 5 things that your patients will look when deciding on a chiropractor
1) Social Proof
Patients will want to know that other patients have liked you on Facebook or are following your account.
Social media is a great way for chiropractors to get testimonials and reviews from their satisfied customers, which can be posted on the business's social media pages. When new patients come in for a first visit, it helps validate them as someone who is trustworthy by getting feedback and recommendations from others they trust in the community.
This type of marketing also creates referral opportunities with friends and family members when people see posts about an experience at your practice and decide they would like to try out what you're offering too!
People love sharing good news with their networks, so keep up all the hard work so that you can attract higher quality patients.
2) Liking & Image
Very simply, this just means we prefer to say yes to the requests of people we know and like.
But what are the factors that cause one person to like another person?
Physical Attractiveness & Similarity:
We shouldn't judge a book by its cover, but almost every new prospective patient will go to your website and judge you on your about us page and your bio pic.
In this world of information overload, patients will see you as a more credible practitioner if they can relate to your story.
More specifically, people are drawn to those who share similarities with them or who demonstrate physical beauty.
This is because humans have evolved in such a way that we want our partners and friends to be attractive so the offspring has an increased chance for survival.
We also tend to like those whom we find most physically similar us - which could just mean height or weight; it might even come down simply being able to speak the same language!
This means that sometimes whether someone likes you may depend on something trivial like eye color but still results in countless more referrals than less likable practitioners.
3) Authority & Reviews
Very simply, people tend to follow authority figures. We are taught from a very young age that obedience to authority is right and disobedience is wrong.
We have a hard time thinking for ourselves.
The good news is that you don't need to be an authority figure to influence people; You just need the appearance of one and they'll follow your lead! This means using third party reviews on your website, testimonials from patients or doctors who recommend your services, etc. Social proof works wonders in guiding us toward making decisions without having to think about them too much. It's a shortcut we often take in our busy days where all there seems left is decision fatigue. But it also helps keep the customer happy with their choice because they know others like what they bought before them too!
4) Convenience & Consistency
Your office location and accessibility will always play a role in attracting patients in your area, but that doesn't mean you can't offer convenience in other ways too! You may be surprised at some of the things your patients will look for beyond a convenient location.
To build trust in your patients eyes, it's always a good idea to have your messaging and branding consistent across the board. That includes things like the tone of your web copy, and how you talk to patients on the phone.
5) Communication & Responsiveness
Research shows that how quickly you respond to your online leads is a major factor in whether they become your patients. This is why it's so important to have an online lead system that notifies you when someone contacts you and assigns them to the right staff member as soon as possible, or if they're waiting for a response from you on social media!
Better yet, online automations that work for you in the background and send you the customer's contact information, so that your staff don't have to waste time entering it into a system!
But the best thing of all is when these tools and systems can be customized for each individual chiropractor or clinic - because we're not all alike. Different audiences need different messages and strategies. It also helps make sure everything stays organized throughout your entire business with one central dashboard.
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